Snoop & dre

Gin & juice

Created for the launch of Gin & Juice by Dre and Snoop, these larger-than-life Lion and Dog sculptures blended music culture, branding, and sculptural fabrication into a bold visual statement.

Working through Smash Designs, I contributed to the sculpting and construction of both figures, with a particular focus on developing the lion's mane. My goal was to create a sense of movement and personality within the form while staying true to the designer's vision. The finished sculptures were coated in a striking gold marble-inspired finish, giving them a luxurious presence that matched the energy of the brand.

Projects like this are a reminder of how sculpture can extend beyond traditional art spaces and become part of larger cultural moments.